6. The social significance of television comedy in relation to female identities
6. The social significance of television comedy in relation to female identities
As for female characters, television comedy has a lot to offer – beautiful or unattractive, single or married, housewives or working women, happy and satisfied or sad and lonely, intelligent or “dumb”. According to common stereotypes some of these qualities go together in the following way: beautiful, thin women are “dumb” and considered only sexual objects; or they are the ones who are happy, successful and attractive. On the other hand, even if they are smart, independent and good-looking, they might be unhappy and lonely unless they are in a love relationship. Other stereotypes concern women in relation to their profession – they are either successful in having a career in a “men‘ s world”, so then they are beautiful, smart and satisfied, or housewives or having low-paid jobs and being unsuccessful, unhappy and nagging.
In conclusion, television comedy represents female characters in various ways and gives the possibility to perpetuate or break stereotypes about women. The audience it influences the most are children and teenagers, as they are the ones who still form their perception of the world and basically television plays a greater role in that than everyday life does. Adults might accept or disprove the stereotypes; they might identify themselves with the characters and change their opinion and their attitude towards certain topics, people, even themselves. No matter how the audience perceives what they see, there is a lot to reflect on when they get the messages television comedy passes about female identity, so this genre is socially significant to a great extent, as it has the power to create or change a person‘ s attitude and opinion about a gender.
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