Catchphrase catastrophe
Advertising executives have a lot to answer for. Not only have they been responsible for some of the most heinous crimes ever committed on TV – I’m thinking about the “Go Compare” opera singer in particular here – but now their insidious reach is even stretching as far as the Houses of Parliament, where one of these advertising catchphrases has even managed to get the PM himself into a spot of bother.
It’s a joke really. No, not when he told a female MP to “Calm down, dear” in the words of Michael Winner from the car insurance ads, but the fact that some talentless but rich graduate, with no discernible social skills, could end up earning a six-figure salary coming up with annoying catchphrases, rather than working as a street cleaner or in apple mac support London like he should be!
I have to agree with the anti-Cameron brigade that it was pretty shocking to use that particular catchphrase at that particular time. He may claim it was a joke; if that’s his idea of humour, then I’d definitely stick to the day job. Even Russell Brand is funnier than that. What I did find funny was Nick Clegg’s reaction on the government front benches. While Cameron’s posh chum Osborne was cackling like a hyena at his boss'wit, Clegg was pulling the kind of uncomfortable facial expression usually reserved for when Uncle Eric comes out with the faintly racist jokes at family occasions. That says more than any tabloid reaction or Conservative statements!
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